American Crew Styling Products

Every frame in our history reflects our commitment to the professional stylist and barber as we share in their quest to empower men through quality grooming practices and products.In 1994, a stylist named David Raccuglia foresaw a future when men would pay as much attention to their looks as anyone else. And he knew they wouldnt want to lose their masculinity in the process. Today American Crew is the leading professional mens grooming brand in the world. Men and their stylists count on us for the latest and best in hair, body, shave and styling products. And for more than 20 years, we've delivered.

American Crew Boost Powder: Anti-gravity volume powder with matte finish. Give hair lift, thickness and a matte finish with American Crew Boost Powder. This weightless powder adds grit for dramatic, gravity-defying texture. And, it can be layered with virtually any other American Crew styling product.

American Crew Fibre: Fiber-like, resinous product helps thicken, texturize and increase fullness to hair. Provides a strong, pliable hold with a matte finish. Works well in shorter hair, 1-3 inches in length. For high hold with low shine.

American Crew Pomade: Works well for curly hair and provides a modern, flexible alternative to styling gels. Use it to create classic, slicked back looks or for control in any hair type. For medium hold with high shine.

American Crew Forming Cream: Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products. For medium hold with medium shine.

American Crew Grooming Cream: Use to create a straight, sleek look or to soften naturally curly or wavy hair with conditioning elements such as aloe vera. Repels moisture to keep styles intact and provides excellent hold and shine. For high hold with high shine.

If you're new to the range, why not try the best-selling American Crew Fiber for shorter styles or the American Crew Forming Cream for those with slightly longer hair.