Ardell Lift Effect Lashes 741

The lashes that let you experience salon-made perming at home or anywhere! Ardell's Lift Effect in 741 is tailored with an exceptional lash curl. You#ll feel like they you just stepped out of the salon every time. Delivers a wider and lifted look. Easily cover-up sleepy or tired eyes in seconds! Crafted with short-length, medium volume fibers. Perfect for tweaking your everyday look a bit but keeping your signature charm at the office, school, or wherever your feet take you!

Unique, Layered Curls: The strands are designed with exceptional overlaid curls delivering a fresher but still natural-looking look. Creates a lifting and widening effect to your lashes without looking too dramatic and striking. Perfect for enhancing your everyday casual look especially if you want something to boost your mood instantly (yes, it's effective!). Ideal for first-time lash users who want a subtle zhoosh and not an overwhelming try-on!

Short Length, Medium Volume: Made with ultra-fine and short-length fibers that will make you love a natural but stunning lashed-eye look more than ever! Contains more strands but is not too thick, just enough to even out your thin natural hairs and create a bolder and solid look. Not heavy on the lids with or without eyeliners or eyeshadows on. Not stiff and not too fake looking!

Flashy, Flared Lash Design: Fashioned to nail your wider and more lifted look! Expertly tailored with shorter fibers fixed in the inner corner and longer fibers at the outer. This unbeatable flare style is perfect for a quick fix in the morning making your eyes look more awake but not too dramatic. Go for an eyelash-only look in the morning for a spic and span style or swipe a smooth black eyeliner at night for a more prominent pair of blinkers!

Reliable, Invisiband: No need for a remarkable eyelash talent! The band of each strip comes in clear and is made extra flexible giving you an effortless lash time! Pre-curved and very pliable so you won#t have a hard time blending them together with your natural fibers. Has an adequate space for the glue to work on keeping your lashed-look keep up with sweat and long hours of wear. Great for those just starting with their lash journey or even for those daily lash users who are always on the go!

About Ardell Lashes

Ardell Lashes have been around for half a century now, and the company has successfully built a solid reputation since its original conception. Ardell's mission statement is simple and straight to the point - 'Give women a way to make their eyes beautiful and unforgettable'. Ardell has become one of the most popular false eyelash brands on the market to date. Their mission is to provide affordable yet alluring eyewear, designed in a Cruelty-Free manner that never slacks or lacks on style or elegance!

Ardell was founded in 1971 by Arnold and Sydell Miller, a loving couple who first met in Arnold's beauty salon. The pair then moved on to design their first pair of false lashes in the very same salon. At the time, one set of false eyelashes took around two hours to make, as each lash was individually fashioned and feathered with natural hairs! Arnold recalls losing money before developing a faster method to create them, but he knew the product was a hit from the get-go because his customers instantly adored them. The daring duo was influenced and inspired by false eyelashes at the beginning of the 20th century.

In 1980, Ardell was recognised by beauty giants American International Industries. Their goal was simple to enable women to enhance their beauty and make their eyes look incredible with Ardell Lashes. Ardell quickly became recognised as being the very best supplier for realistic and high-class false eyelashes. Whilst the company has been well-known in the United States for half a century, the news has quickly spread across the pond in recent years too. Ardell Lashes are now prominent in both the UK and Australia and several other countries across the globe.