Aveda

Aveda's mission is to care for the world we live in, from the products we make to the ways in which we give back to society. We strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but

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Aveda's mission is to care for the world we live in, from the products we make to the ways in which we give back to society. We strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Aveda is a cruelty-free brand. We do not test on animals and never ask others to do so on our behalf. Our products are “people-tested.” At Aveda, The Art and Science of Pure Flower and Plant Essences, we believe that Nature is the best beauty artist of all. This is why we continually strive to increase our use of naturally derived ingredients whenever possible.

We are proud to have been the first beauty company using 100% post consumer recycled PET. Now more than 85% of our skin care and hair styling PET bottles and jars contain 100% post consumer recycled materials. We are proud to have been the first beauty company using 100% post consumer recycled PET. Now more than 85% of our skin care and hair styling PET bottles and jars contain 100% post consumer recycled materials.

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