Joico Defy Damage Protective Shield 50ml

Joico Defy Damage Protective Shield

Joico Defy Damage Protective Shield is an intensive, bond-strengthening, UV protection cream to help protect and replenish strength and moisture balance for soft, silky, shiny, healthy-looking hair.

Benefits Of Joico Defy Damage Protective Shield

Instant, daily protection from damaging heat, UV and environmental exposure.

Makes hair 4X more resistant to breakage during heat styling Against combing breakage on clean, damaged hair.

Protects against color fade.

Leaves hair soft, shiny and looking-healthy.

What Hair Type Is Joico Defy Damage Protective Shield For ?

Damaged Hair.

Joico Defy Damage Range

See it. feel it. believe it. Healthy hair is not an illusion. Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry lacklustre locks.

About Joico

Joico was founded in California in 1975 by hairstylist Steve Stefano who felt he couldnt find an already existing haircare range to meet his clients needs. Over the years he quickly went from 1 salon to 34 salons and the range took the US by storm.
He believed in giving his clients the "Joi" of healthy, beautiful hair and the range promises to give you hair that is the strongest, shiniest, healthiest state with every use your Joico products.
Joico is often associated with beautiful blondes as it has a great selection of haircare to help repair strengthen and tone lightened hair.