Joico Professional Haircare

Joico was founded in California in 1975 by hairstylist Steve Stefano who felt he couldnt find an already existing haircare range to meet his clients needs. Over the years he quickly went from 1 salon to 34 salons and the range took the US by storm. He believed in giving his clients the "Joi" of healthy, beautiful hair and the range promises to give you hair that is the strongest, shiniest, healthiest state with every use your Joico products. Joico is often associated with beautiful blondes as it has a great selection of haircare to help repair strengthen and tone lightened hair

Joico Blonde Life Range

Get ready to see blonde hair in a brand-new light! A glistening collection of home-care products that protect, detoxify, and bump up the brilliance and strength of hair thats been bleached, double-processed, or lifted to new heights; while preventing environmental damage and off-tones.

Joico Blonde Life Violet Range

Keep your cool. New brass-neutralizing Blonde Life Violet Shampoo and Conditioner instantly freeze out unwanted yellow tones, helping restore icy beauty and brilliance to cool blonde hair.

Joico K Pak Range

Meet damaged hairs hero. K-PAKs multi-action formulas feature megadoses of our revolutionary Bio-Advanced Peptide and Quadramine complexes two powerful reconstructive technologies to help repair and strengthen hair precisely where it needs it, when it needs it.

Joico K Pak Colour Therapy Range

New look, new technology & a new product! Lock in vibrancy & let go of damage with JOICO K-PAK Colour Therapy! Need next-level colour protection and the power of K-PAK reconstruction? Formulated with African Manketti, Argan oil and the latest JOICO SmartReleaseTM liposome technology, our K-PAK Colour Therapy collection helps lock in stunningly beautiful colour vibrancy and knock out hair damage in one powerful punch.

Joico Defy Damage Range

See it. feel it. believe it. Healthy hair is not an illusion. Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry lacklustre locks.

Joico Moisture Recovery Range

Dive into deep moisture. Deeply quenches thick hairs insatiable thirst all day. Leaves strands with 2 times the softness and 3 times less prone to breakage. Hair looks instantly replenished, shiny and healthy.

Joico Joifull Range

Hair goals Fulfilled! Big, bouncy, and brimming with body; its the dream thats now a reality for fine, thin hair. With this powerfully transformative trio JoiFull Volumizing Shampoo, Conditioner, and Styler long-lasting, full, lush, manageable strands come to life, minus the crunchy, sticky residue typical of most volumizing products.

Joico Colour Balance Range

Staying true to your hue has never been easier, thanks to Joicos Colour Balance collection, formulated with pigments that instantly neutralize undesirable warm tones. Featuring Smart Release Technology: our one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help strengthen hair; along with antioxidants and UV absorbers to help protect hair.

Joico Shake Hair Styling Range

Transformative texturizers that take you wherever you want to go, high or low. Combined with state-of-the-art ingredients that help protect your hair from damage.

Read Less

Joico was founded in California in 1975 by hairstylist Steve Stefano who