Joico Blonde Life Brilliant Tone Violet Smoothing Foam 200ml

Joico Blonde Life Brilliant Tone Violet Foam

Dont let the whisper-light formula fool you: A dollop on your do and youll kick brass right out of your hair.

Benefits Of Joico Blonde Life Brilliant Tone Violet Foam

Instantly tones blonde hair, banishing brassiness in a single application.

Maintains the beautiful brightness of cool, blonde hair.

Adds luxurious bounce, swing, and movement with a natural, lightweight feel.

Smooths and polishes each strand, lending a frizz-free finish that shows off blonde like never before.

What Hair Type Is Joico Blonde Life Brilliant Tone Violet Foam For ?

Blonde Hair.

Joico Blonde Lift Violet Range

Keep your cool. New brass-neutralizing Blonde Life Violet Shampoo and Conditioner instantly freeze out unwanted yellow tones, helping restore icy beauty and brilliance to cool blonde hair.

About Joico

Joico was founded in California in 1975 by hairstylist Steve Stefano who felt he couldnt find an already existing haircare range to meet his clients needs. Over the years he quickly went from 1 salon to 34 salons and the range took the US by storm.
He believed in giving his clients the "Joi" of healthy, beautiful hair and the range promises to give you hair that is the strongest, shiniest, healthiest state with every use your Joico products.
Joico is often associated with beautiful blondes as it has a great selection of haircare to help repair strengthen and tone lightened hair.