Joico Colorful Anti Fade Shampoo And Conditioner

Benefits Of Joico Colorful Anti Fade Shampoo

Free of SLS/SLES Sulfates.

Gently cleanses color-treated hair.

Fortifies hair for 3X greater resistance to breakage.

Benefits Of Joico Colorful Anti Fade Conditioner

Instantly detangles and nourishes color-treated hair.

Protects hair and reduces breakage by over 70%.

Joico Colorful Haircare Range

Dye-ing to preserve that fierce, fabulous, vibrant color long after your salon visit? Commit for the long haul with Joico Colorful. Formulated with nourishing Camellia Oil and Pomegranate Fruit Extract, our anti-fade collection helps provide shine, strength, and protection from color-fading elements. It#s a brilliant and beautiful trio that keeps you true-to-hue.

About Joico

Joico was founded in California in 1975 by hairstylist Steve Stefano who felt he couldnt find an already existing haircare range to meet his clients needs. Over the years he quickly went from 1 salon to 34 salons and the range took the US by storm.
He believed in giving his clients the "Joi" of healthy, beautiful hair and the range promises to give you hair that is the strongest, shiniest, healthiest state with every use your Joico products.
Joico is often associated with beautiful blondes as it has a great selection of haircare to help repair strengthen and tone lightened hair.