La Riche Hair Color

La Richie launched the first ever Directions hair colour tubs from a very humble work room in the UK. At the height of the fashion explosion, these unique tubs of colour rocketed and have been supporting fashion trends worldwide ever since. T

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La Richie launched the first ever Directions hair colour tubs from a very humble work room in the UK. At the height of the fashion explosion, these unique tubs of colour rocketed and have been supporting fashion trends worldwide ever since. They’ve even landed themselves on a few celebrity heads along the way!

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