Layrite Wax

The year was 1999. To most, it seemed the barbering trade was breathing its last breath. Nevertheless, Layrite’s passionate founder, Donnie Hawley, was still in hot pursuit of perfecting his client’s haircuts. His technique was being hindered by the traditional petroleum-based products his patrons wore that wouldn’t rinse out. Never wanting to limit style, yet committed to an elevated standard of barbering; Donnie labored to find a solution. The end result was a water-soluble pomade formulated to “Hold Like Wax and Wash Out Like Gel."

After one of Donnie's patrons commented that his pomade was the only product that made his hair lay right, a brand was born. Layrite Men's Grooming Products have been setting the benchmark of traditional barbering and men's grooming ever since. Often imitated but never replicated, our products have become the staple brand used by barbers seeking quality and authenticity the world over.

Layrite Orginal Pomade - Developed to replace the wax that greasers would use in the SoCal rockabilly scene, water-based Layrite pomade holds like a wax, but washes out like a gel! What other pomades call extreme hold, Layrite call original. The same formula greasers have been trusting for 10 years.

Layrite Cement Hair Clay - Strong hold with a great matte finish. An extreme high hold, water-based styling clay that delivers a clean matte finish that lasts all day. Washes out easily with water. All day incredible high hold without weighing hair down. Thickens & texturizes. Clean matte finish. Doesnt dry, never flakes. Reworkable (no water required). Signature mild cream soda scent.

Layrite Natural Matte Cream - A lightweight, water-based shaping cream that adds texture and creates flexible hold for a range of styles. Flexible, medium hold keeps your style in place all day while leaving hair feeling soft and natural-not stiff or waxy. Lightweight formula adds shape and definition without weighing hair down. Clean matte finish leaves hair looking natural and healthy, not dry or flat. Soft, smooth formula distributes evenly for fast application. Reworkable (no water required). Signature mild cream soda scent.

Layrite Superhold Pomade - An incredible high hold, water-based pomade that gives ultimate control and superb hold for the most demanding and challenging styles. Distributes easily--Even in thick, coarse curly hair. Grips hair to shape into even the highest elevation styles. Manages and helps straighten curl. Dries with a flexible hold to keep hair in place all day. Never flakes. Signature mild cream soda scent.

Layrite Supershine Hair Cream - Achieve high shine, shaping an all day hold with this styling cream that works easily into hair. Create straight, sleek looks, or use as a top coat for extra shine. Great for fine to medium thick hair, short to medium lengths, straight, sleek looks.