Wella Professionals EIMI Rugged Texture Paste 75ml

About Wella EIMI Rugged Texture Paste

Rely on Wella Professionals EIMI Rugged Texture Paste to give your hair edgy definition and pliable hold. Expertly formulated, the hair paste allows you to effortlessly construct tousled texture and soft shapes with a matte finish and no greasy residue. Offering a hold level of 3, styles last all day with workable structure.

Benefits Of Wella EIMI Rugged Texture Paste

This professional texturising paste allows you to create the desired shape, giving it a strong hold and control.

Wella hair styling paste adds texture to the hair to achieve a rugged effect with a matte finish.

About Wella Eimi Hair Styling Range

Wellas range of hair styling products is designed to help you express your styling skills and create looks tailored to each client's individuality. In the range you will find products specific to each hair type or need, from volumizing or smoothing hair, to changing hair texture or fixing a hairstyle with added shine.

The Eimi Styling Collections:

Fixing: Volumise, Fix and Curl.

Shine: Shine, Shimmer and Gloss.

Smooth: Tame and Perfect.

Texture: Texturize, Ruffle and Fix.

Volume: Volumise, Set and curl.

About Wella Professional

For over 140 years, Wella has been delivering innovations and services that enable hairdressers creativity. The companys story begins in 19th century Germany, with the vision and passion of one hairdresser, Franz Ströher. Wella comes from the German word Welle, which means golf. The underlying idea behind the well-known brand name is that everyone can have beautiful wavy hair. Wella Professionals started getting bigger and bigger, after the well-known permanent liquid and fixation fluids, the brand also came with hair care products on the market. Wella Professionals was one of the first brands to market a care hair balm that protected and nourished hair. Wella Professionals are industry leaders in hair colour and hair products, with a broad range of treatments guaranteed to deliver results.